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KuCoin Shares (KCS) are the token issued by the Hong-Kong-based KuCoin exchange. Similar to Binance, KuCoin uses its proprietary token to settle orders on the exchange and to charge fees.
More importantly for users, KuCoin Shares allow holders to participate in the success of the exchange. Thus, the exchange rewards KCH holders by paying them 50% of the fees they earn on the platform. The more KCS you hold, the more passive income you receive.